Ubisoft-backed new game Web3 gem aims for 100 million players to save the environment



Backed by gaming giants like Ubisoft and Unity, My Lovely Planet aims to bring together a community of 100 million players to make a tangible impact on the environment. Find out how this French startup is revolutionizing gaming and his Web3 while saving the planet.

#Forest regeneration #Biodiversity #Marine conservation #Game #web3

Promising startups in the video game world

my lovely planet is a free-to-play mobile game released in 2021 by the French startup of the same name. At the helm is the Clement Le Bras34 years old Mines Paris Tech He is an engineer and an experienced entrepreneur, with the help of 12 experienced professionals.

To them, candy crush saga.This project has already attracted a lot of interest giant of the industry Ubisoft and unityis sponsoring the project.

Fun gameplay that increases ecological awareness

my lovely planet We offer a free trial on iOS and Android. Invites players to create their own paradise islandInspired by the style of animal crossing. The main innovations are: Every action a player takes has a visible and measurable impact on the environment.

Whether it’s planting trees on a virtual island or cleaning up ocean waste, players start funding comparable ecological efforts in the real world. For example, when a player plants a tree in-game, My Lovely Planet plants the tree in real life. “This unique approach strengthens the connection between games and reality, offers an immersive experience focused on environmental responsibility. ”Clement Le Blas, the game’s founder, explains:

In terms of gameplay, it is a match-3 puzzle game. This is the genre of games he is best known for on mobile with hits such as Candy Crush. The goal is to attract a wide range of players, from casual gamers to competitive enthusiasts, and create a diverse and dedicated community.

100 million players save the planet

Driven by a noble vision, my lovely planet We aim to build a large community of 100 million players By 2030!

This ambition is guided by a clear and impactful mission.

  • Plant a billion trees,
  • Cleaning up 1 million tons of plastic waste in the ocean,
  • Contribute financially to saving 50,000 endangered animals.

These are lofty goals to be sure, but realistic considering the global mobile gaming market estimated at $102 billion. In France alone, 71% of 18-24 year olds regularly use a smartphone.

To carry out these activities in the real world, My Lovely Planet has partnered with trusted and internationally renowned NGOs such as Sea Shepherd, SPA and Eden Reforestation.

A renowned partner for reliability

my lovely planet It is currently backed by two major gaming companies.

  • Ubisoft Entrepreneurs Laband
  • unity for humanity program.

This prestigious association and unique concept attract the best talent. The development team already consists of 12 expertsIncluding studio veterans who created candy crush.

With the support of these major industry players, my lovely planet to Raise 2 million euros from prominent investors like Sebastian Borge, Co-founder of Sandbox (SAND)

Already gaining momentum

In beta testing from mid-2022, the game has already We’ve assembled an amazing community of 20,000 monthly active users. The influence of this concept is especially noticeable on social networks, with an audience of: TikTok has 550,000 subscriberswhere my lovely planet Players will share the challenges they have tackled, such as planting trees and cleaning beaches.

The results of these efforts are already visible. 70,000 trees planted in Madagascar. The goal is to increase these achievements by 15x by the end of the year thanks to new features in the game, with a view to global expansion in 2024.

A win-win model centered on green virtual currency

my lovely planet has developed My Lovely Coin (MLC), a unique cryptocurrency with win-win logic dedicated to the common good. My Lovely Coin is the main currency of the game, and therefore the center of the game’s economy. Therefore, the success of the My Lovely Coin token is directly related to the success of the game.

A portion of the MLC in circulation is even allocated to an environmental treasury, which acts as an investment fund dedicated to environmental projects. The potential is huge and we aim to become the world’s largest fund dedicated to climate and biodiversity protection.

In the marriage of mobile gaming and decentralized finance, this innovation my lovely planet It has the potential to bring about lasting changes to economic models, while also having profound impacts on the planet.


With its engaging and ethical gameplay, My Lovely Planet could be the beginning of a new era for the video game and Web3 industries. The informative model highlights the potential of video games to raise awareness of environmental issues among new generations.

This initiative aims to reconcile the gaming world with the aspirations of a greener society. Will My Lovely Planet succeed in its quest to build the largest and most passionate community for planetary protection through gaming? Follow along with us to find out.

Disclaimer: This article is provided for educational purposes only. This does not represent NewsBTC’s opinion on whether to buy, sell, or hold an investment, and investing naturally involves risk. We recommend that you do your own research before making any investment decisions. Your use of the information provided on this website is entirely at your own risk.

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