The fashion retail industry is buzzing with the latest strategic partnership between Shein and Forever 21. The partnership will allow Shein to sell her Forever 21 products and potentially open pop-up stores at select Forever 21 stores. This collaboration is considered a significant move in the fast fashion industry and could mark a new chapter in the evolution of retail. But it also brings to the forefront the ongoing debate about fast fashion’s impact on the environment, especially when it comes to sustainability practices.
Although this partnership has strategic benefits for both brands and could be a lucrative venture, What impact might it have on the environment?
Dr. Ray Carol Cavender is an associate professor at the University of Kentucky. While Dr. Cavender acknowledges the business logic behind the merger, he expresses serious concerns about its impact. environmental fast fashionhighlighting the urgent need to address its negative impacts.
“Partnerships are scary to me in general. My research is about sustainable development. What I’m trying to provide is business metrics and synergies in stores and online, like the back office. Possibilities, a business perspective where they all align. It makes sense. But we have a huge problem with overconsumption, and the fast fashion industry is causing extreme environmental degradation globally. “There are,” Cavender said.
Article written by Sonia Gosai