Grove Collaborative collects over 15 million pounds of single-use plastic

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Since 2020, Grove Collaborative said it has recovered more than 15 million pounds of single-use plastic directly from the environment through its partnerships with plastic recovery platforms.

The company, which provides eco-friendly cleaning and personal care products, said it has become the world’s first plastic-free retailer. Through a partnership with RePurpose Global, an equal amount of plastic shipped to Grove customers is removed from India, Indonesia, and Colombia. RePurpose Global’s projects focus on recovering low-value plastics that are difficult to recycle, and the company has collected more than 59 million pounds of plastic to date.

In conjunction with the plastic collection milestone, Grove also announced the introduction of a digital badge system to indicate which products meet Beyond Plastic standards. Users will be able to see on the online platform which of the company’s products are plastic-free, 95% plastic-free, or contain durable and reusable plastic.

“This will help us strive to lead the industry through a transformation away from our reliance on single-use plastics, while also providing our customers with the product range and information they need to adopt a more sustainable lifestyle. “This is an incredible milestone worth celebrating as we continue to strive to achieve this goal.” said Globe’s CEO. Jeff Yurcishyn. “Eliminating single-use plastics from the products we use every day is essential for a sustainable future, but cannot be fully achieved today. As we continue to reduce plastic emissions, we believe plastic neutrality is a meaningful way to reduce Globe’s plastic footprint.”

Waste diversion programs help address consumer concerns about plastic waste

According to RePurpose, plastic waste is the number one environmental concern for consumers. Global plastic pollution, coupled with increased awareness of microplastics and the potential health hazards associated with plastics, is driving consumer purchasing decisions and increasing expectations for companies to reduce their plastic production.

While the use of biodegradable materials, reusable containers, or other plastic alternatives are certainly viable means of avoiding the use of plastic, these options are typically less expensive than plastic at this time. also remains expensive. Companies currently unable to replace plastic with alternative options may instead turn to programs like rePurpose to address plastic emissions and meet consumer preferences.

The United Nations and other world organizations say plastic repurposing programs provide a short-term response to plastic waste, but ultimately single-use plastics need to be phased out.

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